Our readers are active consumers. They are financially well-off, their houses and cars are paid in full and the kids are finally gone. Now it’s their time to spend, to travel, to focus on their own health and well-being and to embrace all life has to offer.

We will work closely with your organization to educate and inform our readers. Here are a few of the partnership categories that allow you to maximize your message, using editorial content tailored to your needs.

Fifty-Five Plus offers a diverse mix of advertising and editorial content to appeal to a broad range of people in the mature market.

Readers look to Fifty-Five Plus for ads and information about a wide variety of topics, including health, travel and finance, fashion, sports, computers, home improvements, wellness alternatives, entertainment, automotive care – you name it.

They tell us they want more news about subjects of high interest, such as travel and health. We deliver, via sponsored health reports and travel/retirement sections that help advertisers enhance their message with editorial content.

Based on a comprehensive readership Survey, the magazine’s health articles are at the top of people’s must-read list

People who read Fifty-Five Plus enjoy a vibrant lifestyle. They visit museums and attend concerts, art exhibitions, festivals and special events across the region and province. They also participate in sports and take part in many other leisure activities.

65 percent dine out on a regular basis.  77 percent exercise.  62 percent of our readers use a computer.
24 percent intend to purchase one in the upcoming year. 25 percent plan to purchase electronic equipment. (Based on study completed September 1999- this market grows everyday!)

Fifty-Five Plus readers love to travel. They have the time and money to enjoy holidays all over the world and to discover the wonders of their own province and country, on day trips and extended vacations.  87 percent of our readers travel outside Ontario each year.
77 percent travel outside Canada.  Nearly half our readers travel over three times a year.  About 60 percent purchase travel/health insurance.

81 percent of people who read Fifty-Five Plus own their own home. (Think of the opportunities- should they decide to downsize or relocate). 73 percent are married.

65 percent of our readers are under 65 years of age. Their nests are empty and they have plenty of disposable income.

92 percent of Fifty-Five Plus readers donate money to charity.  52 percent donate time

Whatever your message, let us know how we can help you reach our 100,000 readers.
We’re here to make a difference!