Five Star Publications, Inc.
Want to know all about car dealers and what makes them tick? What kind of tactics do they use to sway your thinking about buying a car from them? Want to feel more confident about buying a car? In his book, Inside the Minds of Car Dealers: How to Buy Your Next Car Without Fear, former car salesman Ray Lopez answers these questions and more. A 30- year veteran of selling cars, Lopez explains every last psychological ploy and manipulative scheme typical car dealerships use against you to squeeze every last dime out of your pocket—all while you’re being sold a vehicle you may not even want! Learn about the 12 crucial do’s and don’ts to car buying, such as why you will always lose if you shop one dealer against another, why you should never mention your research on the Internet, and why you should accept that your trade-in is not worth what you think.